Concept in validation · Help shape it

What if your coffee creamer actually added nutrition?

We're exploring a Canadian-made plant-based powdered coffee creamer with meaningful protein and exceptional taste. Just scoop, stir, and go. Join our early-access community and help shape what comes next.

Join the Waitlist → Take the Survey

✓Canadian Innovation

✓Plant-Based

✓High-Protein Concept

✓Customer Driven

{{ proteinLabel }} protein*

Plant-based

Scoopable powder

*Target concept attributes shown for illustration. Final specs guided by your feedback.

The problem

Most creamers add calories. Not much else.

The thing you stir into coffee every single morning is mostly a missed opportunity. We looked at what's actually in the tub — and what isn't.

Added sugars

A spoonful of dessert hiding in plain sight.

Empty calories

Calories that do nothing for your day.

Artificial ingredients

Words you can't pronounce.

No nutritional value

Zero protein. Zero function. Just beige.

Dairy concerns

Lactose, footprint, and morning regret.

The concept

A better morning ritual.

Imagine the same creamy coffee you love — quietly working harder for you. Here's what we're exploring, and where we'd love your input.

High protein

Meaningful protein folded into a habit you already have.

Rich creamy texture

Dissolves smooth into coffee for a velvety body — no clumps, no watery letdown.

🌱

Plant-based

100% dairy-free, built on clean plant proteins.

Low sugar

The richness, without the dessert-in-disguise.

★

Great taste

The non-negotiable. If it isn't delicious, it doesn't ship.

♺

Sustainable sourcing

A lighter footprint than the dairy default.

🥄

Convenient powder format

A scoopable powder — easy to store, and light enough to toss in your bag for the office or the trail.

🍁

Canadian-made

Developed in Canada, with Canadian coffee drinkers.

Shape it with us →

Cast your votes below and tell us what matters most.

ⓘ Final product specifications will be influenced by customer feedback.

We want your input

What matters most in a coffee creamer?

Tap your pick. Results update live — and directly inform what we build first.

Flavor poll

Which flavor would you try first?

Pick one. The leaderboard reorders as the community votes.

Packaging feedback

Help us choose.

Three early packaging directions. Which would you be most likely to buy?

Why it matters

Why this idea resonates.

More nutrition from existing habits

No new routine to adopt. Just a smarter version of the cup you already make.

Convenient protein intake

Protein that fits into the morning instead of competing with it.

Plant-based innovation

Modern food science applied to a category that's barely changed in decades.

Better morning routines

Start the day with something that gives back, not just tastes good.

Sustainability

Plant proteins with a lighter footprint than the dairy status quo.

Canadian food innovation

Built here, with people here — proudly part of a new wave of Canadian brands.

The community

Join the early-access community.

Members don't just wait for the product — they help decide what it becomes.

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Waitlist members

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Survey responses

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Feature votes cast

✓Product development updates

✓Influence product decisions

✓Early access to testing

✓Exclusive launch offers

✓First access when it launches

Our story

Proudly Canadian. Built with consumers.

At Claire Foods, we believe food innovation should begin with real consumer needs. We're building products alongside our future customers to ensure every decision — from nutrition to taste — is guided by the people who will ultimately use them.

🍁 Canadian innovation Food science Consumer-led

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Questions

The honest answers.

Help shape the future of coffee creamer.

Join the Claire Foods community and influence the development of a better coffee experience.

✓

You're in. Welcome to ClaireFoods.

We'll be in touch with development updates, votes that need your voice, and first access to testing. Thanks for helping shape it.